With Allison Petty, Sales and Client Engagement Executive

What lead you to work In sales In ad tech?
I’ve always been drawn to fast-moving industries where I can blend my technical knowledge with my customer-centric mindset. I naturally gravitated toward sales because it allows me to dive deep into product solutions and collaborate closely with clients to solve real challenges. That’s exactly what brought me to ShowSeeker. We’re building solutions that address day-to-day challenges in ad tech. Being part of a company that’s modernizing legacy processes and genuinely listening to the needs of the industry is incredibly energizing.

What makes selling ad tech different from other industries?
The ad tech industry is constantly evolving, and you must be quick on your feet. You’re often juggling different stakeholders, from end-users to tech teams to C-level execs, and every conversation requires a tailored approach. It’s not just about knowing your product inside and out but about connecting what we offer to what truly matters to each person in the room. The complexity and pace are what make it so fun.

What’s your favorite part of the sales process and why?
Discovery. I love getting to know a client’s workflow, pain points, and goals. It’s where the real connection happens and where I can dig into how we can tailor our solution to make their lives easier. There's something really rewarding about listening intently, asking the right questions, and then delivering a solution that genuinely works for them.

What’s one tool or resource you can’t live without in your sales workflow?
I’d have to say it is equal parts technology and teamwork. The CRM is necessary for tracking pipelines and staying on top of follow-ups, but I also depend on internal tools like Confluence and SharePoint to collaborate with our product and tech ops teams. Having everything documented keeps the entire sales cycle running smoothly and gives me confidence that nothing will slip through the cracks.

What’s the one piece of advice you would give to your peers in sales?
Be curious and stay curious. Don't just focus on hitting your quota. Focus on truly understanding your customer, your product, and your industry. The best salespeople aren't just closers; they're trusted resources.

What’s your approach to building strong client relationships?
I approach every interaction as a partnership, not a transaction. That means showing up consistently, adding value beyond the product, and really listening. I want my clients and prospects to feel like they have a true partner in me.

What's the most rewarding part of working at ShowSeeker?
The people. We have a unique mix of industry veterans and innovative thinkers who genuinely care about the product, our prospects, clients, and partners. It's energizing to be part of a company that moves quickly and collaborates deeply. I truly believe this group and what we're building together can help shape the future of media buying.

What’s your secret to getting things done when the pressure’s on?
When things get intense, I focus on what I can control and break complex tasks into smaller, actionable steps. Pressure is a part of this industry, and I’ve learned to see it as an opportunity rather than a roadblock. Staying calm, positive, and solution-oriented helps me, even in the most demanding moments.