ShowSeeker, creator of the US advertising industry’s fastest-growing, cloud-based order management system, today announced the addition of Michelle Pannell to its leadership team as its new Director of Customer Success. With a highly-recognized track record in strategic innovation, project management, and sales execution, Michelle will leverage her extensive experience to enhance ShowSeeker's market position further and drive its marketing initiatives.

"ShowSeeker has its finger on the pulse of the television advertising industry, while offering an unparalleled cloud solution that is reshaping today's sales and advertising operations," says ShowSeeker Director of Customer Success Michelle Pannell. "This team is at the forefront of AdTech innovation. Being able to champion ShowSeeker's groundbreaking strategies, and firmly establish our recognized value in the market, is a dream job."

Michelle's career spans over 20 years in sales and marketing roles, focusing on translating complex technical information into relatable messages suitable for clients and sales teams. Before joining ShowSeeker, Michelle served as the Senior Director of Marketing at Altice USA’s a4 Advertising, where she honed her skills in go-to-market strategy, product marketing, and sales enablement, among others. Before that, she held pivotal roles at Suddenlink Media, including Director of Sales & Marketing, where she developed the company’s digital advertising product portfolio, launched the cable ad industry’s first customer experience program, and optimized workflows to drive sales and operational performance.

In her new role, Michelle will oversee ShowSeeker’s Client Services, Marketing, and Research teams, while working closely with Sales and Product leadership to ensure the delivery of high-quality solutions that lead to outstanding customer satisfaction.

"ShowSeeker has always prided itself on its ability to evolve with the industry, understand complex systems and technologies, and then deliver intuitive solutions to our clients. Adding Michelle Pannell as our Director of Customer Success is not just a new hire; it's a statement of intent for our future direction of being a user centric software company,” said Jeff Blaszak, VP of Operations at ShowSeeker. “I'm confident that under Michelle's leadership, ShowSeeker's customer satisfaction will reach new heights, and our marketing message will be more clear, more impactful, and more attuned to our client's needs than ever before."